The result: a 2x lift in D7 retention across all users.
8×8’s solution was twofold, including improving the discoverability of its Chrome extensions and sharing campaigns to ensure users were aware of the functionality. These extensions allow 8×8’s products to be accessed directly in users’ browsers. It’s discovery? Very few users had downloaded 8×8’s Chrome extensions. For example, when 8×8 noticed that its growth rate was flat using Amplitude Trendline function, it looked to understand why with Amplitude’s Conversion Drivers.
This has led to some important breakthroughs. “We want to understand when do we make a step in the right direction, where do users stumble, when do they leave, do we need to stop supporting certain users because we can’t sustain them.”Īmplitude has also allowed the company to track the right kind of growth, as opposed to the difference between MAU/DAU, which is what 8×8’s marketing attribution platform provided. Just as important, it helps the company “better solve users problems,” Emil said.
Jitsi meet analytics logging series#
And it meant that engineers could get back the work of addressing more pressing issues, including rolling out a series of improvements targeting packet loss, a key metric for retention.Ĩ×8 began using Amplitude after becoming dissatisfied with its marketing attribution software, which Emil described as “crude.” Amplitude offered a window into user behavior, which in turn allowed the company to make better product decisions. To its relief, it discovered that its hypothesis was wrong. For instance, concerned that its TURN servers and video bridges were being used simultaneously in certain sessions-an inefficient use of bandwidth-the group used Amplitude’s Frequency and Cohort analyses to investigate server usage. It’s great!”Īmplitude has also helped Emil’s team rethink its engineering priorities. “Just knowing that gives you so much piece of mind. “All of a sudden, when we need information, it’s there and waiting for us in Amplitude,” Emil said. The difference means the company doesn’t have to worry about crashing servers and service interruptions, which is especially critical now that so many, including thousands of teachers and students, are relying on Jitsi to stay in touch. Using Amplitude, it takes about 30 seconds. Without Amplitude, Emil said, Jitsi could track that information down, but it would mean spending as many as eight days digging through server logs. Larger calls mean deploying more Jitsi Videobridge.” As Emil explained: “more one-on-one calls mean deploying more TURN servers. On an even more granular level, Jitsi uses Amplitude’s precision tracking, enriched data, and Sessions chart to measure session duration and size, information it could not capture otherwise, allowing the company to scale its product effectively. In addition, Amplitude’s Segmentation chart reveals important KPIs, such as the number of meetings per user, which helps Jitsi know when to scale its systems up or down, metrics the company cannot reliably surface through its APM platform.
Emil noted that Jitsi’s engineering team is relying on Amplitude’s enriched user data to determine where to locate its data centers, a decision-making process where Jitsi’s SaaS monitoring platforms would have come up short.
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